Race simulators for client and VIP hospitality
In shortThe smallest audiences we serve and the highest value per head. The activation's real job is giving senior people a reason to stand next to each other for an hour.
Hospitality is not an attendance problem. Twelve people will come whether or not there is an activation. The problem is that an hour of standing conversation is hard work, and the people you most want to talk to are the ones most practised at leaving early.
A simulator fixes that by giving the room a shared focus. People stay because something is happening, and the conversation gets easier because it has a subject.
What it is there to do
Every activation is bought for a reason. These are the ones this event type is usually bought for, and the build changes depending on which one is yours.
It keeps senior people in the room
A reason to stay that is not another drink. Dwell is the entire metric at a hospitality event.
Conversation gets a subject
Watching someone else drive is the easiest small talk there is, and it is the real function.
Long dwell means people get good
Unlike a booth, guests get several attempts. That is when racing stops being a novelty and becomes genuinely enjoyable.
Race weekends are the natural fit
Grand prix and NASCAR weekends concentrate exactly this audience, and the activation reinforces the occasion rather than competing with it.
What changes when the audience is twelve rather than three hundred
Almost every default inverts, and getting this wrong is the common mistake.
Longer sessions, not shorter. Throughput is irrelevant. Give people five laps and let them improve, because the enjoyment arrives on lap four.
Harder formats become viable. At a booth we steer people away from drift and F1. With twelve guests and two hours, both become good choices, because there is time to get past the first spin.
Motion earns its cost. With a small audience the per-head spend is high and the experience is the product. This is the one event type where we would push you toward the motion rig without hesitating.
One rig is often right. Two rigs split a group of twelve into two groups of six, which is the opposite of what you want.
Which rig suits it
Race type is a separate choice and it costs nothing to change. Compare the six formats if you are deciding.
Pricing in context
One motion rig for a half day at $5,479 is the common hospitality build. The money that would buy a second rig is better spent on the better rig and on branding.
Full ladder, add-ons, rush terms and the booking floor are published here.
What people ask about client and vip hospitality
Is one simulator really enough for a VIP event?
For twelve to twenty guests, usually yes, and often better. A single focal point keeps the group together. Two rigs split the room.
Can guests who have never raced enjoy it?
More than at a booth, because they get enough attempts to improve. The frustrating version of this is three laps and a queue behind you.
Do you run it at race weekends?
Yes, and those weeks book out before the surrounding ones. If your hospitality is tied to a grand prix, ask early.
Can we brand it discreetly?
Yes. On-screen branding and a signage kit are included, and for a hospitality audience that is often the right level. A full wrap can read as loud in a room of twenty.
What about people who do not want to drive?
They watch, and at this size that is a real part of the event rather than a failure. A room watching two people race is doing the thing you booked it for.
Related
3DOF motion GT. The rig this event type justifies.
Conferences. The same logic at much larger scale.
F1 simulator rental. Viable here in a way it is not at a booth.
Get a quote
Tell us about your event.
We reply within five minutes during business hours. Tell us the room, the crowd and what the activation is for, and we will tell you what to build, including when the answer is fewer rigs than you expected.
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