Race simulators for brand activations
In shortThe only activation we run that is also a vehicle. A wrap turns the rig into something the brand owns for the day, and the leaderboard turns a visit into a return visit.
Most activations are a thing people look at. A race simulator is a thing people get into, which is a different kind of asset: it photographs like a product, it carries livery like a car, and it produces a score that gives the campaign a scoreboard.
This is also where race-weekend adjacency lives. Brand activations cluster around F1 and NASCAR markets the way trade shows cluster around a show calendar.
What it is there to do
Every activation is bought for a reason. These are the ones this event type is usually bought for, and the build changes depending on which one is yours.
The rig is the canvas
Cockpit wrap, custom backdrop, on-screen branding and in-game livery. Four surfaces, and the largest of them is a vehicle rather than a banner.
The leaderboard is the mechanic
A standing competition gives people a reason to come back on day two. A photo opportunity does not.
Content capture is native
Someone in a branded cockpit with a lap time on screen is a usable asset without a photographer directing it.
Lead capture without a fishbowl
Entry before the seat, score after it. The name arrives attached to a reason to follow up.
Making the wrap worth paying for
A wrap is $2,000-and-up money and it is worth it only if it reads. Three things decide that.
Panel size. A GT body has large flat surfaces and a formula cockpit does not. If the livery is detailed, run GT. If the livery is a single mark and a colour, the formula shape carries it further because the silhouette does the work.
Viewing distance. Most people see the rig from eight to fifteen feet. Logos sized for a laptop mockup disappear at that range. We size artwork for the room rather than for the proof.
What is behind it. A custom backdrop at $2,000 that you keep is usually a better spend than a second wrap, because it frames every photograph taken at the stand rather than only the ones with the car in them.
Which rig suits it
Race type is a separate choice and it costs nothing to change. Compare the six formats if you are deciding.
Pricing in context
A single wrapped rig for one day starts at $5,479 plus branding. Two rigs running head to head is the common activation build, because the race between two guests is the thing people film.
Full ladder, add-ons, rush terms and the booking floor are published here.
What people ask about brand activations
How long does a wrap take to produce?
Artwork locks four weeks before the event. That is a hard date rather than a guideline, because print and fit both have to happen before freight.
Can we put our car in the game?
Sometimes. In-game liveries depend on the title and its licensing, which we confirm per request rather than promise in advance. The physical wrap is always available.
Do you provide the artwork?
You provide the brand assets and we provide the template and sizing. If you need design support we quote it rather than improvising it.
Is one rig enough for an activation?
For a photo-led activation, often yes. For anything built around competition, two is the minimum, because head-to-head is the mechanic and you cannot race one rig.
What about race weekends?
Grand prix and NASCAR weeks concentrate exactly this kind of demand in a few markets. Book earlier than you think: those weeks sell out our calendar before the surrounding weeks do.
Related
F1 simulator rental. The shape that reads as motorsport in a photograph.
Product launches. When the activation and the announcement are the same moment.
Pricing. What a wrapped build actually costs.
Get a quote
Tell us about your event.
We reply within five minutes during business hours. Tell us the room, the crowd and what the activation is for, and we will tell you what to build, including when the answer is fewer rigs than you expected.
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