Event types
In shortSame fleet, different build. Session length, rig count, race format and staffing all change with the occasion.
The activation is built around what the event is for, not around the hardware. A trade show booth and an executive hospitality suite want almost opposite builds from the same equipment.
These are the event types we have written up in detail. We deliver well beyond this list.
What an activation is bought for
Six goals cover almost every brief we receive. Naming yours is the fastest way to get the build right, and it is the first question we ask.
Booth traffic and crowd draw
The activation's job is to stop people walking past. A running leaderboard does it better than a static display because it gives people a reason to return.
Qualified lead capture
Entry form before the seat, score after it. The name arrives attached to a reason to follow up, which a fishbowl of business cards does not provide.
Memorability and content
Someone in a branded cockpit with a lap time on screen is a usable asset without a photographer directing it.
Participation and morale
Everyone has driven a car. No prior interest is required, which is why this works across an age range no other activation covers.
Sponsor revenue
A simulator is the easiest thing in an exhibit hall to attach a sponsor name to, and the only one that produces an engagement number.
Standing out against sameness
At a show where every stand has a screen, the one people can get into is the one they remember.
Event types in detail
Trade shows. The busiest booth in the hall, with the entry form before the seat.
Brand activations. A liveried rig is a vehicle your brand owns for the day.
Company parties. A bracket turns a queue into a shared event.
Holiday parties. Same format. December sells out by October.
Team building. Rally in pairs is the only format where cooperation is structural.
Product launches. When the announcement needs to feel like an event.
Conferences. Smooths the break spike, and it is sponsorable inventory.
Sales kickoffs. The one competitive format a sales floor takes seriously.
Client and VIP hospitality. Small audiences, long dwell, the motion rig earns its cost.
Dealership events. Keeps the family busy while the sales conversation happens.
Auto shows. The hardest floor to stand out on, and participation is how.
What changes between them
| Event type | Rig count | Session | What decides the build |
|---|---|---|---|
| Trade shows | 2 to 4 | Short | Queue tolerance and badge capture |
| Brand activations | 1 to 2 | Medium | How the livery photographs |
| Company parties | 2 | Medium | The bracket needs head-to-head |
| Conferences | 1 to 2 | Short | Break-spike smoothing and sponsor fit |
| Client hospitality | 1 | Long | Per-head spend, so the better rig wins |
| Auto shows | 2 to 4 | Short | Standing out on a loud floor |
Common questions
Which event type is the most common?
Trade shows, by a distance, and it is also the page we have built out most. The second is brand activations, which carry the highest deal value because they almost always involve branding.
Do you do events that are not on this list?
Yes. The list reflects what we have built pages for, not what we deliver. Festivals, grand openings, roadshows, college events, association meetings and more are all normal for us. Ask about yours.
Do you do weddings and private parties?
We accept them occasionally and we do not market to them. This is a corporate event business and the pricing, staffing and insurance are built for that.
Does the event type change the price?
No. Price is set by configuration, rig count and duration. What the event type changes is the build: which rig, which race format, session length, and how many rigs you need.
Can you run the same build at different event types?
Yes, and many clients do across a year. Your wrap files and event plan stay on record, which makes the second booking considerably faster than the first.
Get a quote
Tell us about your event.
We reply within five minutes during business hours. Tell us what the event is for and we will tell you what to build, including when the answer is fewer rigs than you expected.
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